Top Beauty Influencers in India

India's beauty industry is now worth over $30 billion, and it's projected to grow at a compound annual growth rate of over 5% through the next decade (According to Outlook Business). Hence, new brands are popping up constantly, fresh launches every week, and new trends that change rapidly.

In this saturated space, trust has become the deciding factor for beauty brands, and nothing beats the trust that Indian beauty influencers have built with their audiences. Through years of consistent content, genuine reviews, and unbiased recommendations, whether on Instagram or YouTube, these creators have turned their audiences into loyal communities that genuinely trust their words and value their opinions.

Not to mention, Instagram works best for quick, high-frequency content, like Reels, Stories, and fast try-on videos, that keep audiences engaged in the moment. On the other hand, YouTube is built for long-form, in-depth content like detailed reviews and full tutorials, where creators can build deeper trust through demonstrated expertise. So when a brand runs a campaign across both, they're not just doubling their reach, they're meeting people at completely different stages of their decision-making.

This is exactly why Indian beauty brands run influencer campaigns across both platforms instead of choosing one over the other. For instance, our brand awareness campaign for Reequil used YouTube's long-format storytelling to build authentic product trust through in-depth reviews and generated 3.4 million views, while our campaign for Vaseline's Cocoa Glow Body Lotion used Instagram's fast, visual-first format to drive quick, wide-reaching awareness and earned 1.3 million views in 1 month long campaign.

They know that partnering with top beauty influencers in India is the fastest way to earn credibility and trust in the beauty space. And honestly, what keeps things interesting is just how much variety these creators bring to the table, including:

• Detailed product reviews
• GRWM makeup videos
• Ingredient breakdowns
• Shade swatches
• Budget-friendly finds and dupes
• Festive makeup tutorials
• Luxury makeup hauls
• Makeup tips and hacks
• Bridal looks

And so on.

This variety, spread across both platforms, keeps audiences engaged with fresh and diverse content while giving brands multiple ways to show up in front of the right audience.

On top of that, these Indian beauty influencers bring in something the industry yearns for, i.e., better representation, be it showing products on different skin tones that reflect their audience, communicating in local languages their followers are comfortable with, and highlighting regional beauty traditions instead of being an afterthought.

Our top influencer marketing agency in India has curated a list of the best beauty influencers in India that can help you to launch successful influencer marketing campaigns on Instagram, YouTube, or both.

List of Top Instagram Beauty Influencers in India

• 1. Mrunal Panchal

  Followers: 5.5M

  Engagement Rate: 0.97%

  About the Creator:

  Mrunal Panchal is one of India's most celebrated beauty influencers who is known for creating bold makeup tutorials and viral transformation videos. She shares a mix of content including makeup looks, GRWM videos, beauty hauls and festive tutorials that resonate deeply with her audiences. Mrunal has collaborated with beauty brands including Maybelline, Dior, Sephora, Rare Beauty, and Nykaa, positioning her as a go-to name for measurable campaigns. She also launched her own cruelty-free beauty brand, Mrucha Beauty, which crossed ₹2 crore in sales within just five months of its launch.

• 2. Soumya Daundkar

  Followers: 3M

  Engagement Rate: 1.8%

  About the Creator:

  Soumya Daundkar is one of the most-followed beauty influencers in India, known for her genuine and relatable approach to makeup, skincare, and everyday looks. She creates content related to makeup tutorials, GRWM videos, and everyday makeup looks. Through years of efforts, Soumya has built a loyal community that trusts her recommendations and follows her opinions. She has collaborated with popular brands including Myntra, Cetaphil and many more showcasing her influence across the beauty space.

• 3. Aashna Hegde

  Followers: 1M

  Engagement Rate: 2.4%

  About the Creator:

  Aashna Hegde is known for her aspirational, trend-forward content that bridges everyday beauty with high-fashion aesthetics. She covers a wide range of content including makeup tutorials and beauty product reviews that keep her audience consistently engaged and informed. Aashna has made history as one of the first Indian beauty influencers to walk the runway as a showstopper at New York Fashion Week for designer Archana Kochhar. She has won the Beauty Creator of the Year Award and is widely recognized for her consistency and in-depth content in the Indian influencer community.

• 4. Kritika Khurana

  Followers: 2M

  Engagement Rate: 1.1%

  About the Creator:

  Kritika Khurana, also known as That Boho Girl, is one of India's most iconic fashion and beauty influencers who creates content around beauty tutorials, hairstyle hacks, outfit-of-the-day posts and lifestyle vlogs that feel authentic and aspirational. Kritika has collaborated with top brands including L'Oréal, Myntra, Nykaa, Daniel Wellington, and Pure Sense, and she consistently works with high-profile brand campaigns. She has won the Cosmopolitan Lifestyle Influencer of the Year 2023, and was honoured with the Times 40 Under 40 award the same year, and also listed in the Forbes India's Top 100 Digital Stars 2022 list.

• 5. Anmol Bhatia

  Followers: 1M

  Engagement Rate: 0.74%

  About the Creator:

  Anmol Bhatia is one of the leading beauty influencers in India, known for sharing stunning makeup transformations through creative storytelling. Her feed is filled with everything from celebrity-inspired makeup looks and iconic pop culture inspirations to everyday GRWM videos, luxury hauls, festive tutorials, and product reviews.

  Anmol has a unique ability to break down complex makeup looks in an achievable way, which is exactly why her audience keeps returning. She has worked with multiple leading beauty brands like Olay, L’Oréal, Tira beauty and many others.

• 6. Ankush Bahuguna

  Followers: 2M

  Engagement Rate: 2.58%

  About the Creator:

  Ankush Bahuguna is India's most prominent male beauty influencer widely known for his makeup page “Wing It With Ankush” where he shares content around beginner-friendly, gender-inclusive makeup tutorials, product reviews, skincare content, and his popular makeover series, all blending with fun.

  Ankush has won the Cosmopolitan Male Beauty Influencer of the Year 2022 and earned global recognition for his collaboration with Rare Beauty by Selena Gomez, where he was the only Indian and only male creator invited to Los Angeles for the brand's international fragrance launch. He has also collaborated with top Indian and international brands like MAC Cosmetics, L'Oréal Paris, Estée Lauder, Maybelline, and Korean brand d'Alba.

• 7. Yashi Tank

  Followers: 2M

  Engagement Rate: 1.5%

  About the Creator:

  Yashi Tank is a fashion and beauty influencer in India who has built a highly engaged community through her vibrant mix of makeup tutorials, product demos, fashion hauls, GRWM videos and beauty hacks. Yashi has significantly grown her audience with her vibrant, energetic, and genuinely relatable content.

  She has collaborated with brands like Zara and Plum. Yashi is also the co-founder of the fashion label “Suyash Fashion” alongside her partner. She has been recognised as the Makeup/Beauty Influencer of the Year at influencer industry awards, and her consistent output across both beauty and fashion niches makes her a versatile partner for brands targeting audience in beauty and fashion niche.

• 8. Aashna Shroff

  Followers: 1M

  Engagement Rate: 0.71%

  About the Creator:

  Aashna Shroff started her journey with her fashion blog, The Snob Journal, back in 2013 before growing it into a full-fledged multi-platform presence. She creates content that is a blend of luxury beauty routines, skincare rituals, clean girl aesthetics, high-fashion lookbooks, and lifestyle content that consistently resonates with audiences who value elegance and sophisticated looks.

  Aashna is also known for having an impressive track record of working with premium global beauty brands including NYKAA, L'Oréal, Maybelline, and Estée Lauder, and was awarded the Cosmopolitan Luxury Fashion Influencer of the Year 2023.

• 9. Deeksha Khurana

  Followers: 810K

  Engagement Rate: 1.13%

  About the Creator:

  Deeksha Khurana is one of the best beauty influencers in India who is recognized for her warm and wholesome content that covers everything from GRWM tutorials and lip gloss combinations to skincare tips, traditional looks, and everyday beauty inspiration.

  Deeksha has worked with multiple beauty brands including Nykaa, KayBeauty, and many more, she brings genuine approach and relatable energy to every collaboration that makes her audience feel like they're getting a genuine recommendation from a friend.

• 10. Debasree Banerjee

  Followers: 298K

  Engagement Rate: 0.32%

  About the Creator:

  Debasree Banerjee is widely recognized for creating content on deeper skin tones, cruelty-free beauty, and radical authenticity. She creates vibrant, editorial-style makeup tutorials, bold colour experiments, and honest product reviews according to the Indian skin tones which are typically unseen by mainstream beauty brands. Debasree has launched a vegan and cruelty-free beauty brand Debasree Beauty globally, and also partnered with top brands including L'Oréal, Nykaa, Gucci Beauty, Smashbox, and MAC Cosmetics.

List of Top Indian Beauty Creators on Youtube

• 1. Shreya Jain

  Subscribers: 758K

  About the Creator:

  Shreya Jain is a true OG in the beauty space. Her content covers makeup tutorials, skincare routines, DIY beauty hacks and product reviews. Her sharp, no-nonsense approach and without being biassed to reviewing products is what truly sets her apart . Shreya has won the Cosmopolitan Beauty Vlogger of the Year award and become the first Indian woman to represent the NYX Face Award. She has even launched her own merchandise line, SJ Merch, along with a blog called Beauty in the Third World.

• 2. Malvika Sitlani

  Subscribers: 800K+

  About the Creator:

  Malvika Sitlani is one of the leading Indian beauty influencers and an entrepreneur, known for her no-filter approach to makeup tutorials and honest product reviews that she uses her personally. Malvika brings a rare blend of professional beauty expertise and genuine relatability to her content, covering everything from bridal makeup looks and luxury product reviews to motherhood and skincare routines.

  She has collaborated with global beauty brands including Estée Lauder, Maybelline, L'Oréal, Colorbar, and Nykaa Beauty, and in 2019, she worked closely with Smashbox India to release a limited-edition collection that significantly boosted the brand visibility. She has been featured on the cover of Femina magazine, walked the Cannes red carpet with L'Oréal, and made history.

• 3. Shanaya

  Subscribers: 6M+

  About the Creator:

  Shanaya, also known as Fit Beauty, is one of go-to solutions for anyone looking for complete and accessible beauty content. Her content spans makeup guides, haircare and self-care tips, fitness advice, DIY home beauty remedies using natural ingredients, and budget-friendly product recommendations, making her one of the most followed beauty influencers in India. Shanaya’s ability to seamlessly promote products through well-integrated content that feels natural and informative rather than promotional, keeps her audience loyal and engaging.

• 4. Smitha Deepak

  Subscribers: 500K+

  About the Creator:

  Smitha Deepak is an entrepreneur and a top beauty influencer in India. She got fame through her Bollywood-inspired celebrity makeup recreations, including looks from Deepika Padukone, Priyanka Chopra, Anushka Sharma, and Alia Bhatt. Her content is deeply focused on making complex makeup looks easy and approachable, and she has built a reputation for honest tutorials, smart beauty hacks, and beginner-friendly techniques that have attracted a loyal audience.

  Smitha has been featured by top media publications The Drew Barrymore Show, Yahoo News, Cosmopolitan, and BuzzFeed. She is also the founder and CEO of Smitha Deepak LLC, a growing beauty and lifestyle brand.

• 5. Saima

  Subscribers: 1.7M+

  About the Creator:

  Saima, widely recognized as Shy Styles, has created a community by producing warm, relatable, and genuinely helpful content. Saima’s content revolves around makeup tutorials, skincare tips and tricks, impeccable fashion hauls, and Get Ready With Me series.

  Saima stands out for her versatile content whether it's a festive makeup look, a street style haul, or a quick everyday skincare routine she never limits herself to just one type of content. She has also built her own fashion accessories and apparel brand Shy Styles Label, a that directly converts her content influence into commerce.

• 6. Arushi Pahwa

  Subscribers: 1M+

  About the Creator:

  Arushi Pahwa is one of the most consistent and dedicated beauty influencers in India, who has significantly turned the audience into an engaged community that trusts her for reliable, practical, and genuinely helpful makeup content. She covers a wide range of topics including budget makeup tutorials, everyday glam looks, festive occasion makeups like Rakhi, Diwali, and wedding season content, single-brand challenge tutorials and corrective makeup making her one of the most versatile influencers in the Indian beauty space.

  Her deep understanding of the specific beauty concerns and product preferences of Indian viewers, whether it's navigating Indian skin tones, the humidity factor, or finding affordable dupes for expensive international products sets her apart in the beauty industry.

• 7. Shreya Jain

  Subscribers: 4.6M+

  About the Creator:

  For more than a decade of creating content Shreya Jain genuinely helps people navigate the beauty world without burning through their wallet. Her content is a perfect blend of fun and genuinely useful information, covering everything from bold makeup experiments and trending looks to her legendary videos, like "Top 5 Shower Gels Under ₹500," that her audience absolutely loves for their clear, unbiased analysis, because she keeps things real without sugarcoating or pushing products.

• 8. Akanksha Soni

  Subscribers: 600K+

  About the Creator:

  Akanksha Soni is one of the most beginner-friendly beauty influencers India. She explains makeup in a way that feels like getting tips from a friend rather than watching a tutorial. Her content revolves around foundation-level makeup tutorials, step-by-step skincare routines, and hugely popular haul videos from different platforms including Nykaa, Amazon Beauty, and Zudio Beauty that keeps her audience hooked. She has collaborated with brands like Lo’real, CeraVe and Mamaearth. Her consistent output and relatable communication style make her an ideal partner for brands targeting young, first-time beauty buyers across India.

• 9. Rinkal Parekh

  Subscribers: 3.8M+

  About the Creator:

  Rinkal Parekh creates informative, relatable, and genuinely practical content covering a diverse range from quick and easy makeup tutorials and DIY beauty hacks to bridal looks, fashion tips, and skincare routines. Rinkal's strength lies in her ability to blend contemporary beauty trends with traditional Indian beauty sensibilities, making her content feel relevant to both the urban beauty enthusiast and the viewer from smaller towns discovering makeup for the first time. While being consistent and creating engaging content she has built a deeply loyal community of beauty enthusiasts that makes her one of the most effective partners for brands looking to reach a wider audience.

• 10. Himanshi Tekwani

  Subscribers: 5M+

  About the Creator:

  Himanshi Tekwani, a.k.a. That Glam Girl, her content covers minimalist makeup, natural looks, self-care advice, detailed product reviews, budget friendly finds, lifestyle vlogs, and try-on hauls, all delivered with a charming, iconic and deeply relatable personality that is loved by her audience looking for beauty inspiration. She has been featured in articles about India's top wealthiest female YouTubers and has collaborated with multiple fashion lifestyle and beauty Faces Canada, Renee, Swiss Beauty and the list keeps growing. For brands looking to build awareness and desire among India's Gen Z and millennial beauty consumers Himanshi is an excellent partner.

Before You Go

As we reach the end of our blog, we have grasped the fact that these top beauty influencers in India have a hold of their audiences’ attention with all types of beauty content, starting from makeup tutorials, trying out viral international products, beauty lipstick shades, favourite dupes, and whatnot. Beauty brands are smartly capitalizing on their credibility and reputation to gain visibility, garner trust, and enhance brand recall in their communities of beauty enthusiasts.